When it comes to eyewear, the inescapable fact is that you get what you pay for. High end brands may cost more, but in the long run they usually deliver greater return on investment in robustness, quality, visual clarity and eye health.
“Built into the cost of high end branded eyewear are the costs associated with research and development, the use of new generation materials, a high standard of production and marketing. Companies for which product development is at the core of their business invest substantially in innovation to deliver superior lenses and frames that not only reflect the latest trends, but also consider the comfort of the wearer and above all else the protection of the eyes. When it comes to your eyes, buy the very best you can afford,” says Ruahan Naude, CEO at Dynamic Vision.
He points out however, that there is very small differentiation in quality between luxury brands as many are developed and produced in the same factories. Interestingly, there are two main companies which produce most of the luxury brands we see in the market.
Although there is little difference in the quality between such brands, there is a large gap in quality between them and cheaper makes. Naude lists seven sacrifices that consumers can expect to make when opting for cheap, high street glasses:
“Certainly, buying the most expensive pair does not mean you are getting the best quality. There are indeed designer brands that are at the lower end of retail cost but deliver higher quality than more expensive makes. This is where consulting an optometrist works in your favour. They specialise in this field and understand the pros and cons of the various brands, which all have their competitive advantage. They can assist you in making an intelligent decision that will ensure that you get the best frames and lenses to suit your needs, face and budget.”
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